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Marketingová automatizace - hlavní přínosy a nástroje

Podle nedávné studie firmy Regalix zhruba 2/3 respondentů uvádí, že trvá cca půl roku, než se projeví benefity marketingové automatizace. Mezi tyto benefity patří především přínos v rámci lead managementu, pokročilého cílení a personalizace, exekuci marketingových kampaní včetně jejich měření, respektive ve zvýšené efektivitě a produktivitě. Mezi nejdůležitější nástroje marketingové automatizace patří email marketing, následovaný lead nurturingem, správou kampaní a integracemi.

Datum zveřejnění 12.11.2014 16:52:29 od | 1 komentářů
Tagy: automatizace, EMS, Kentico, lead, management, marketingová, nurturing

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	08.07.2022 10:03:24
	Hlášení závadného obsahu

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