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Stav digitálního marketingu od Salesforce.com

Ze studie Salesforce vyplývá, že nejpalčivějšími výzvami v novém roce je rozvoj obchodu, kvalita leadů, udržení kroku se současnými marketingovými trendy a technologiemi, a akvizice zákazníků.

V průměru 84% respondentů má v úmyslu vyčlenit na marketingové aktivity a technologie v roce 2015 přinejmenším stejný rozpočet jako v uplynulém roce, téměř 40% plánuje přesunout váhu z tradiční inzerce k digitálnímu marketingu. Celých 70% marketérů považuje za zásadním prvkem pro své produkty či služby mobilní marketing.

Studie Salesforce je dostupná ke stažení zde, zhuštěný sumář přinesl i server MarketingCharts.
Date posted 1/14/2015 3:04:52 PM by | 1 comments
Tags: marketingové trendy, Salesforce
 
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8/8/2017 11:42:04 AM
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